Wednesday, October 22, 2008

98.9% of television viewers in Bahrain own a satellite TV dish

Arab Advisors’ new survey in Bahrain, revealed that FTA Sat TV is quite popular while sports content is a main driver for Pay TV subscriptions. The survey revealed that 95.5% of people over 15 years in Bahrain watch TV.

 

A new Arab Advisors Group survey of Bahrain’s urban households reveals a widespread adoption of Satellite TV receivers with 98.9% of respondents who watch television stating that their household owns a satellite dish. 26% of Sat TV viewers also watch Pay TV. Gender gaps were clear in types of content viewed: For example, 47.6% of male TV viewers watch sports as opposed to 20.8% of female TV viewers. Conversely, 38.7% of female TV viewers watch fashion programs as opposed to 7% of male TV viewers.

 

A new major survey, “Bahrain Media Survey 2008” was concluded and released by the Arab Advisors Group on October 12, 2008.

The 86-page report, which has 116 detailed exhibits, provides the results of a major comprehensive survey of the media usage patterns and habits of the population across the Bahraini governorates of Al Manamah the capital, Al Janubiyah, Al Muharraq, Al Wusta and Al Shamaliyah. The survey fieldwork was conducted between 9 August and 20 August 2008. Please contact the Arab Advisors Group to get a copy of the report’s Table of Contents and the survey questions.

 

“On the radio listening fronts, 76.0% of cellular users in Bahrain said that they listen to the radio. Where, the majority of cellular users who listen to the radio (89.5%) listen to news. Religious and music programs follow respectively.” Ms. Danya Nusseir, Arab Advisors analyst, noted.

 

The survey involved face-to-face interviews with 550 respondents from different households in Al Manamah the capital, Al Janubiyah, Al Muharraq, Al Wusta and Al Shamaliyah selected randomly in a manner proportionate to the population distribution according to official figures. Respondents were 15 years old and older. This random survey is of Bahraini households and represents the urban population in Bahrain.

 

This survey provides deep insights into the media consumption patterns in Bahrain. The random survey has a 99% confidence level with a less than 6% margin of error. In surveying households for their telecom and media consumption patterns, Arab Advisors Group always relies on the personal face to face interviews as it guarantees optimal representation and accuracy.


http://www.albawaba.com/en/countries/Bahrain/236870

© 2008 Al Bawaba (www.albawaba.com)

du signs exclusive deal with Rotana during Gitex 2008

Continuing to raise the bar through innovative products, du, the UAE's integrated telecom operator, has signed an exclusive agreement with Rotana to offer all content from the Rotana library to du's customers in the UAE For the first time in the UAE, du will offer Full Track Music Downloads to customers from PC's and mobiles.

du customers will exclusively have access to full track music of the best Arabic artists including Mohammed Abdou, Amr Diab, Elissa, Hussein Aljessmi, Ahlam, Sherine, Najwa Karam, Nawal Alkuwaitieh, Fadl Shakir amongst many others.

As part of the deal, du customers will also get the benefit of being the first to access Rotana's new music releases where it will be available on du's network.

In addition, du customers will also get access to all of Rotana's music videos, music reviews, latest entertainment news and access to wallpapers, tunes, etc in the future as well.

This will be made available on mobile using the friendly and easy On Device Portal, as well as online using the exclusive music portal on the du website; and new media, utilizing the specially designed Desktop Client named MyWorld Live to further enhance the user entertainment experience.

As part of the agreement, a brand new interface will enable du customers to download and enjoy this exclusive content easily.

 

Osman Sultan, CEO, du, said:

'Our strategic relationship with Rotana, a leading name in Arabic entertainment and content, complements our vision and further strengthens the entertainment services we offer our customers in the UAE. We are an integrated service provider and we look forward to enriching our customer's experience in all aspects of communication, through our varied services and products.'

Yousef H Mugharbil, President, Rotana Digital Media, said: 'The launching of Rotana's Digital Entertainment Outsourcing with du, brings to the UAE market and to du's customers exclusively a new world of entertainment experience!'

Farid Faraidooni, EVP Commercial, du, highlighted the importance du places on providing relevant content to its diverse customer base.

'We are constantly monitoring market response to our content and services to ensure each of our customers find something that relates to their language and culture in our content rich MyWorld offering. This is a dynamic portal that we promise our customers is constantly evolving to suit their specific areas of interest.'

As part of the deal, Rotana will also create a du branded streaming TV channel (Rotana du TV) that is custom built for du's customers. This channel is an assimilation of content from Rotana's library, which will be accessible exclusively by du users through mobile, online and new media.


http://www.ameinfo.com/172094.html

Kuwait''s economic media sees radical changes

KUWAIT -- Kuwaiti Minister of Information Sheikh Sabah Al-Khalid Al-Hamad Al-Sabah said on Saturday the economic media in his country had seen radical changes in the recent years.

"The status of Kuwaiti media has grown in today's media world and attracted more local and foreign audience," Sheikh Sabah said, describing this age as "the age of economy." He made the remarks in a press briefing on the eve of the conference themed "Economic Media - News Carrier or Event Maker." The two-day conference, to be organized by MediaPlanet will kick off here on Sunday under aegis of Sheikh Sabah.

"The conference will debate the role of media in today's economic changes," Sheikh Sabah noted.

The recent global financial meltdown drew the attention of all people worldwide to the impacts of the crisis and highlighted the effective role of mass media in the economic transformations.

"The Kuwaiti economic media needs to study several phenomena such as transparency of media and the impacts of rumors and information leakages on the operations of economic institutions," the minister suggested. The conference will gather a constellation of leading media people, economist, CEOs and Chairman of Arab Private Broadcast Union Sheikh Fahad Salem Al-Ali.

The Bold Female Face of Saudi Media

 Written by Felice Friedson & Rachelle Kliger

 A journalist who quit her job because of discrimination, a radio presenter who updates foreigners on key studentstrict segregation by learning media via a computer screen, a TV presenter who shows the world Saudi women can make a difference.

 Bright and bold, constantly challenged yet confident, these are the faces of Saudi female journalists, who are changing the media landscape of the strictly Muslim kingdom.

 Up until a few years ago, women were a rarity in the Saudi media. Few ventured into the world of communications in a kingdom where the sexes do not mix and women are expected to stay within the confines of their homes.

 But this is slowly changing as more Saudi women are being welcomed into the media industry. Employers are also accommodating more women in media workplaces.

 But challenges remain rife.

 

Print Journalists

 Samar Al-Mogren is a Saudi print journalist who shot to fame earlier this year upon publication of her book, Nisaa Al-Munkar (The Vice Women).

 Al-Mogren worked for four years at the renowned Saudi daily Al-Watan, enjoying a top-notch position where she supervised both men and women at the paper’s social affairs desk. Late last year, the editorial board changed hands and from that point her skills were called into question.

 “I was totally marginalized,” she told The Media Line. “I wasn’t consulted as an editor; I’d go home at six or seven in the evening after writing out the pages only to find that when the paper came out the next day, nothing I’d done was published.

 “I started to witness real discrimination against women. Women weren’t wanted there, except for a handful who were needed for administrative work. If there was a woman who was capable of making a decision, it wasn’t welcome.”

 Loath to capitulate to the whims of her new boss, Al-Mogren decided to leave her job while she was ahead.

 “If I’d have stayed there I’d have been buried,” she says.

 During her field work as a journalist Al-Mogren interviewed countless Saudi women and documented their plight as second-class citizens in Saudi society.

 Al-Mogren, who has since begun contributing to the Kuwaiti Awan,has revealed some horrific stories of violence against Saudi women and hopes to raise more awareness about this issue around the world, and in particular in the Arab world.

 My job as a journalist is to investigate these matters and bring them to light,” she says.

 Al-Mogren is not alone in her quest and is part of a group of pioneering women who are trying to break the Saudi media mold.

 Wajeha Al-Huweidar, 47, a Saudi journalist and women’s rights activist, who has been banned from writing in the kingdom, says women are being accepted more into the media today, but adds that Saudi society is not quite ready to admit them into the workforce as equals.

 

“Women are facing discrimination. It’s still a male-dominated society. In America they say there’s a glass ceiling. Well, here we have a ceiling made of iron. It’s not easy for a woman here to get to a good position of power unless she’s well connected.”

 There is general agreement that when comparing the different media fields, the print media is the most accessible for Saudi women, because it gives them plenty of leeway with minimum exposure.

 Sabria Jawhar, former bureau chief at the Saudi Gazette, says she met some resistance among her male colleagues when she was given a higher position, but the administration was happy to find a female who was professional and qualified enough for the job.

 However, the handful of female editors who did work at the paper did not stay for long and did not get the recognition they deserved, she says.

 

Jawhar notes that when it comes to women in the Saudi media, a distinction has to be made between the Arabic-speaking media and the English-language media, which tends to be more open and flexible.

 “Women in general are usually a subject of discrimination and I cannot deny that discrimination does exist in the Saudi media industry. Women are kept in separate departments and in most cases don’t have access to the newsroom. This in itself deprives them of their right to learn.”

 In addition, she says, there is also disparity in the salaries female journalists in the kingdom get compared to their male peers.

 “In many cases women are hired on a freelance basis,” she explains. “This opens the doors to more abuse and discrimination. They can be fired at any time, they have no rights and some don’t even have press cards.”

 Jawhar, who is currently completing a doctorate in applied and educational linguistics in Newcastle in the UK, has participated in two forums in Riyadh to address these problems, but says there was very little NGO activity in this respect.

 “The only NGO in the media industry, the Saudi Journalists’ Association, has two females among nine board members, and they’re not doing much about women’s issues. On the governmental level, the Ministry of Information has no women at all, so how do they expect women to be treated better if they don’t exist at the decision-making level?

 “They’re doing their best but their efforts aren’t very influential.”

 There have been improvements with regards to women in the Arabic language media, Jawhar notes, but adds, “I’m not sure whether it’s recognition of women in the media or whether it’s a fashion to show there is openness.”

 Many of these women face restrictions in terms of the level of their job, the range of topics they cover and problems of access due to segregation.

 During her work as bureau chief, Sabria Jawhar said fighting for some stories to get in was almost a daily war.

 “I was responsible for the local pages, which are the most sensitive and censored pages,” she says. “We could run a lot of stories considered taboo in Saudi Arabia, such as addiction among Saudi women and the ill-treatment of expatriates even by some officials. We visited prisons and wrote about women rights inside prisons and the relationship of women to society or women’s rights in the courtroom.”

 

Samar Fatany, a radio presenter who has been in the media business for more than 20 years, recalls one story in particular that resonated strongly among Saudi and Arab audiences.

 “There was a story of a female broadcaster who was brutally beaten by her husband. She allowed the media to take pictures of her bruised and scarred face and to show how domestic violence was an issue that needed to be addressed by the media and taken up by human-rights organizations.”

 The story of the well-known presenter, Rania Al-Baz, was widely reported in the Arab world and in the Western media when it broke in 2005, and Fatany believes the coverage marked the start of a freer press.

 The fact that women are expected to put their domestic duties as their highest priority presents a challenge for these professional women, who often have to juggle a demanding career with being a mother.

 “I think most working women give more to their children because they feel they’ve been working and have been away from them, so they try to compensate by giving more quality time to their kids,” Fatany says.

 

Majda A-Suwayyah, a journalist with Al-Jazira newspaper, makes an effort to organize her day so that she can also tend to her house and spend time with her daughters.

 “I haven’t forgotten the role of the family. My time studying is outside my time of being a mother and a housekeeper,” she says.

 Saudi King ‘Abdallah Bin ‘Abd Al-‘Aziz was praised by most of the women interviewed as a major driving force in improving the status of women in the Saudi kingdom.

 Recently, there have been continuous calls from the king to open more doors for women in the private and government sectors, Jawhar says.

 

Higher Education

 Not only are there more women working in the media field, but the kingdom now also offers two university programs where women can pursue media through higher education, an unprecedented move that could change the media scene entirely.

 Journalism education is key to improving the quality of the profession, says Saudi television presenter Muna Abu Suleiman.

 “Journalism is not as it’s seen in the West where you go to Colombia and get a master’s in journalism,” she says.

 “We don’t have a lot of investigative reporting, but they’re trying to change this. A lot of real journalists don’t even have high school education. Many don’t speak English, so they’re not updated about the world. You don’t have a very high quality of journalists and people know this.”

 Imam Muhammad Ibn Sa’oud Islamic University in Riyadh has been running such a program for the past two and a half years and is now witnessing its first batch of graduates.

 The strategy was to start with the graduate level and then pave the groundwork for an undergraduate degree in media for women, explains Muhammad Al-Heezan, one of the initiators of this unique media education program.

 Saudi women have been in the field of media for several years, but what they lack is both knowledge and knowledge-based skills, he says. What the university has to offer them in this respect is essential, he adds.

 

“There are more students applying now, so this means they recognize that this would give them the opportunity to find good jobs in the market.”

 With an initial enrollment of 80 female applicants, 40 have braved the course studies and will be graduating shortly. Some were already working as journalists or in the PR industry beforehand, but none had a degree in media. This program gives them both theoretical knowledge and practical experience in TV, radio, print, electronic media, public relations and marketing.

 The thinking behind this program was both to meet a growing demand for media professionals, and to improve the skills of women already in the field.

 The Saudi Journalists’ Association said it had no data with which to compare the number of Saudi women working in media to past data, but the association confirmed a “huge increase” in the numbers.

 The university program is likely to contribute to this surge.

 “To be honest, when we were about to start the program we were a little hesitant because we were taking on a challenge and we didn’t know what the outcome would be,” Al-Heezan says.

  “There was an initial impression, which later proved to be wrong, that people would oppose a media program for women. But many women applied and the media reacted positively to the initiative.”

 Al-Heezan said there were concerns that there would be opposition from among the faculty members of the university, but these worries also proved to be unwarranted. In a university that is entirely backed financially by the government, Al-Heezan found overwhelming support on campus.

 A graduate of two American universities, Al-Heezan sees a gap in the American and Saudi higher education systems and aims to narrow this difference using U.S. programs as a paradigm.

 

“I found that we had stayed with the same courses for 20 years, while the American universities had rapidly moved on. We changed the curriculum of our department to the extent that we cancelled 95 percent of undergrad courses and replaced them with courses from American universities,” he says.

 The fact that no female teachers were available to lecture in the program – and nearly all the students were women – presented a challenge for the university in a kingdom where segregation between men and women is the norm.

 Majda A-Suwayyah, a student in the pioneering journalism program, told The Media Line all lectures were taught through live broadcast, via a screen.

 “At first it was a bit hard because the lecturer isn’t in front of you, but we got used to it,” she says. “I studied my BA degree this way as well so I don’t think it’s odd. While the professor is explaining the material, I write it down, so I don’t look at the screen so much.

 "When we studied design I had some difficulties using the screen because it was all new to me. In the practical work we were watching through a screen while the lecturer was explaining how to use the program and it was a bit hard. But I had no problem with the theoretical material.”

 While segregation is adhered to in governmental institutions, the private sector occasionally shows more flexibility.

 Jawhar said there were mixed training courses at the Saudi Gazette, her former workplace. 

 “I was a graduate of a mixed course,” she says. “I was taught by male teachers with male students. It wasn’t difficult to cover male issues and I deal with men on a daily basis. But it’s difficult for other female journalists, especially in the Arabic-speaking media.”

 A-Suwayyah, the student in the master’s program, was already working at the Saudi Al-Jazira newspaper before beginning her studies. She does not find the segregation at her workplace particularly impeding.

 For a recent article she completed, all the people interviewed were male.

 “Now, with modern technology, it’s easier for us to reach men. I can contact them by e-mail or conduct a phone interview,” she says. “I can contact my colleagues and sources in my journalistic work; it [segregation] doesn’t stop me from doing my work. I can work in a way that doesn’t contradict Islamic law.”

 Espousing strict gender separation in the workplace might seem abnormal to Westerners, but A-Suwayyah says whether it is good or not should be judged by the end result.

 

“If there was no segregation, would the end result be different? Would the newspaper be any better? Journalistic work isn’t office work; it’s totally about being out in the field. We attend press conferences that have men but there are special seats for us.”

 In a way, she feels that as a hijab-clad woman, having a segregated area means she can remove her scarf and feel comfortable in a strictly women-only area.

 “I find it very convenient. Segregation doesn’t mean I never meet any men. In my field work there is no getting away from the fact that I will meet men but these meetings follow Islamic law principles; I won’t meet them when I’m not wearing a hijab, but I prefer to meet people so that I can do my job and I’m comfortable.”

 

Broadcast Media

But if the written media offers some flexibility, there was general agreement that Saudi women working in the field of broadcasting have a harder time.

Samar Fatany works for the English service of Radio Jedda, where she presents the news hour and has a radio magazine about current challenges in Islam. Being the daughter of a diplomat made it easier for her to pursue media studies abroad, as there was no place for a women to study media in Saudi Arabia at that time.

Lately it has become popular for women to enter radio, but it was not always the case, Fatany says.

“I was among the very few to be employed in radio. I started with TV and I remember I was among the first to read the news on TV in English. We’ve come a long way.

“The media has always been a mixed environment,” Fatany say. “They don’t practice segregation because it’s impossible, especially with television and radio. You need to have technicians and studio managers around you and journalism involves males and females working together. It was never a segregated field, just like in the medical profession.”

Unlike some of her colleagues, Fatany feels the segregation is detrimental to progress and development in the media field, and believes this practice should be eliminated rather than accommodated.

As an example, she says at press conferences the female journalists cannot simply approach the male officials.

“They’re more accessible to the men than to the women because of the segregation issue. We have to make an appointment and we have to call. It’s difficult to reach any officials.”

However, Fatany is well aware that changes in this respect are unlikely to be implemented soon.

“We have to admit that a large portion of our society is resistant to change. We need to be united in our vision towards acquiring a knowledge-based society, a more progressive attitude and to be part of the international community,” she says.

One female journalist who has made her mark is leading Saudi media personality Mona Abu Suleiman, who stumbled into television unintentionally and has since become a role model in her field.


In keeping with Saudi practice, Abu Suleiman appears on MBC TV’s popular social affairs program Kalam Nawa’im (Sweet Talk) wearing a religious scarf, something she says was not often seen on Saudi television screens.

“Most Saudi women do wear the veil but you don’t see that reflected in the media,” Abu Suleiman says. “The other women don’t wear the head veil, which is usual for media personalities and that’s common from the places they come from such as Lebanon, Palestine and Egypt.”

 The segregation is not as burdensome as some may think, Abu Suleiman says.

 “In the age of the Internet, when people no longer need to be in the same room, when people do video conferences which we’ve been doing in Saudi Arabia for many years, it’s not as big an issue as it was maybe 15 years ago.”

 

The face of the media in the east is traditionally seen as a feminine rather than a masculine job, she says.

 However, one of the problems with segregation is that while it does not stop women from climbing to relatively high decision-making positions, they are barred from getting right to the top, Abu Suleiman notes.

 “In the Saudi Arabian media, we haven’t had women in decision-making positions but more as presenters.”

 The Saudi-run MBC, she says, is different in that the person in charge of program development is a woman.

 “So there are changes occurring everywhere.”

 Another point she stresses is that Saudi Arabia has a diverse population and not everyone espouses the same level of religiosity.

 Eighty percent of the Saudi population inhabits three of the kingdom’s 13 provinces.

 It is only in the central region, a desert tribal area, that traditions run deep and interaction between men and women is a problem, she says.

 Several of those interviewed said that the reluctance of women to get involved in a job dominated by males had nothing to do with impositions from above but stemmed more from a feeling among the women themselves, who preferred not to get involved in media.

 

So What's Next?

 Many believe the role women are playing in the Saudi media is growing in a positive direction, but it still has a long way to go until women are comfortable and fully integrated into the field.

 Al-Heezan, who helped initiate the first media education program for women, believes the glass ceiling is being broken, as more women are getting jobs as journalists and editors.

 The Internet has become an important tool for educating about the rights of women, which has opened many doors for them, he says.

 “Not only that, society itself is more educated than before and everywhere in the world education is making a very important impact on changing societies.”

 Small steps, such as a new law that allows women to rent a room in a hotel, may seem trivial for Westerners, but are very significant for Saudi women, who are witnessing a budding independence.

 Al-Mogren says as small as these steps may be, they are significant.

 “In one year, we’ve seen greater accomplishments [in Saudi Arabia] in women’s rights than other countries can make in 10 years. True, the situation is still not satisfactory for us as women but it’s certainly a positive step,” she says.

 “We now have a high level of freedom of expression. I never dared show my face on a satellite channel before the king encouraged us.”

 “People say it’s not changing fast enough,” says Abu Suleiman. “But social change doesn’t happen fast. It takes generations.”

 Jawhar says that with an increasing recognition of women’s role in the Saudi media, there must be laws and regulations to protect them and they must be seen in higher levels of representation.

 “When we talk about regulations we have to empower women first and this should come from the government,” she says. “Women should also push for that. Some women want to work on fluffy topics like family and fashion, which is fine with me, but we have to push the borders a bit for those who want to take on more challenging topics.”

 Fatany sees the U.S. media as a model where women can succeed in this field, and hopes that in the future Saudi Arabia can have a Barbara Walters of its own.

 This vision is not as farfetched as some might think.

 Last year Walters moderated a New York discussion panel about women, media and the Middle East in which Abu Suleiman was a key participant.

 The talk show that Abu Suleiman co-hosts is modeled on Walters’ The View, and it is not out of the question that Saudi female journalists will one day enjoy acclaim akin to that awarded to their counterparts across the Atlantic.

http://www.themedialine.org/news/news_detail.asp?NewsID=23053 

Copyright © 2008 The Media Line. All Rights Reserved.


Arab Media Outlook 2008 To Be Released In November

download Arab Media Outlook Report 2007

http://www.pwc.com/extweb/pwcpublications.nsf/docid/14D97CB491E2A59B85257334000B8AAB/$File/Arab_Media_Outlook_2007.pdf


The Second Edition Of The Ground-Breaking Report Analyses Trends In Media Industry In 12 Arab Countries Across All Regions

Advertising InfoDubai, UAE - October 19, 2008:  Dubai Press Club announced today that Arab Media Outlook 2008 - 2012, the second edition of the ground-breaking report on the current state of the Arab media, based on extensive research on media in 12 countries, would be released on November 30, 2008.

The report, brought out by Dubai Press Club in association with PriceWaterHouseCoopers (PwC), focuses on a number of global trends in the global media industry and how these trends are impacting the Middle East region. These include the rise in user-generated-content (UGC), - the rapid growth in blogs in some countries in the region and the use of UGC for regional television are among the issues that the report will analyze in detail.

Besides UGC, the Outlook will also study the emergence of mobile devices as a parallel channel for delivering content in markets with limited broadband penetration. Technology deployment to unlock value across the content production and distribution value chain, the development of the mobile internet and mobile television and emerging techniques for audience measurement also form the core subject areas covered in the report. The Outlook will provide a wide range of new facts and insights into the changes that are currently sweeping the Arab media industry.

The study is based on interviews with heads and CEOs of various Arab media organizations, daily newspapers, TV stations, newswire services, media universities, and associations of journalists in 12 Arab countries as well as on PwC’s highly regarded annual Global Entertainment and Media Report and research carried out by PwC.

Due to be released by the end of November 2008, the report is covering 12 Arab countries which are: The UAE, Egypt, Bahrain, Jordan, Kuwait, Lebanon, Oman, Morocco, Qatar, Tunisia, Saudi Arabia and Yemen.

Mona Al Marri, chairperson, Dubai Press Club, said that Arab Media Outlook 2008 – 2012 will be very representative of the latest developments in the Arab media as it covers 12 countries, pointing out that “The Outlook will be a reference for policy makers, media personnel, regulators, financial investors, technology vendors and academics associated with the media sector. The report will also testify to the quick pace at which Arab media is growing across the region in terms of technology, content and human resources”.

Marcel Fenez, PwC’s Global Media Leader, said PwC is strongly committed to this project: “We are very excited to be working with Dubai Press Club again on the 2008 edition of this ground-breaking publication. The Middle East now has some of the world’s most dynamic media markets and is attracting attention from media organizations around the world. The Arab Media Outlook 2008 – 2012 will, in particular, address the growth of new forms of content production and the distribution of all forms of content via mobile devices. These trends are central to the future development of the media and provide excellent opportunities for media organizations in the Middle East to develop new models for content production and to use technology to ensure high quality delivery of content to rapidly increasing numbers of readers and viewers both in their home markets and further afield. These are developments that will provide a wide of commercial opportunities for media companies and associated infrastructure providers and will contribute strongly to future economic development.”

The first edition of the Arab Media Outlook was released last year at the Arab Media Forum 2007. It covered the entire gamut of issues relating to the development of people and organizations in the Arab media. The size and growth of media entities as well as response of listeners, readers and viewers, advertising issues and the emergence of new media and convergence in the industry were also analyzed in the previous edition.

http://www.middleeastevents.com/site/pres_dtls.asp?pid=4321